Indicators on Comme Des Garcons You Should Know

Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into Probably the most influential trend homes on the globe. Its global achievement was not built via conventional marketing and advertising or mainstream developments, but through a Daring philosophy: problem the norm, break conventions, and let originality discuss louder than attractiveness. This unconventional tactic grew to become the foundation for CDG’s globally expansion.

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CDG acquired Intercontinental focus by presenting outfits that rejected common Concepts of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the desire of world vogue editors and consumers early during the eighties.

This world visibility strengthened the CDG Hoodie name and attracted faithful shoppers from every single corner of the world.

The 1995 "Snooze" selection consisted of striped pajamas "bearing prints of identification numbers and marks of armed forces boot prints".[thirty] Contemporaneous media protection juxtaposed images of the collection with illustrations or photos taken at Auschwitz concentration camp, as well as the controversy gained international coverage.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was begun in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. The brand's name was encouraged by Françoise Hardy's 1962 music "Tous les garçons et les filles", particularly from the road "Comme les garçons et les filles de mon âge" ("such as girls and boys my age").

The 2006 autumn/Wintertime assortment handled the idea from the persona,[15] the various ways to current one particular's self to the globe. Fusing customized menswear with feminine aspects including corsets and flower printed dress fabrics, Persona was another selection that merged the feminine Together with the masculine.

CDG created a powerful distribution system by positioning its solutions in top rated luxury merchants like Dover Avenue Market place, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the manufacturer entry to elite customers globally when preserving its Comme Des Garcons creative integrity.

In 2017, the business launched a completely new fragrance, Concrete, and marked its launch during the US by using a dinner curated with the artist and chef, Laila Gohar.

Every single store was made as an artistic Room, maximizing CDG Hoodie's popularity for innovation and featuring consumers an immersive retail working experience.

With all the increase of shopping online, CDG expanded its achieve by presenting collections via official and partnered e-commerce platforms. Social media marketing and fashion communities assisted unfold the model’s id, creating items such as PLAY Heart tees and Converse sneakers viral around the globe.

The CDG x Converse Chuck Taylor became The most acknowledged sneaker collaborations on the earth, encouraging CDG attain world-wide mainstream visibility when being legitimate to its edgy creative imagination.

Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical presentations, frequently a lot more like art installations than style exhibits attained throughout the world media coverage, reinforcing the brand name's track record for groundbreaking creativity.

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The business also creates a line of agendered fragrances, the majority of which can be unconventional on the planet of perfume and aligned with the models of its clothes.[6]